Pep & Lekker
Naming this new organic, vegan and gluten free seed snack brand was great fun. The client wanted something that conveyed taste and health. I came up with a range of ideas but favourite was Pep & Lekker. ‘Pep’ says energy and has healthy connotations while ‘lekker’ is a Dutch word meaning ‘tasty’. Names are subjective but this one, in my humble opinion, sounds just right!.
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