Work Samples

Following British Gas's new tv and press ad campaign, I've written brand tone of voice guidelines to ensure everyone promoting the energy supplier speaks with the same consistent voice.

Business coaching consultancy, Tinder-Box is working with BP's training and development team. This booklet is a reminder to key players of what makes a great BP leader.

In the year of the World Cup, FIFA is communicating its global development and game aspirations through its new strapline, 'For the game, for the world'.

This direct mail pack reminds Amex cardmembers of the many benefits of owning an American Express® Card.

Many American Express® cardmembers only use their cards for big item spend. Through leaflets such as this, the company is promoting the benefits of everyday use.

This leaflet sets out Nuffield Hospital's facilities and expertise in a bid to attract valuable ‘business' from PCTs throughout the north of England.

Tinder-Box is a business coaching consultancy that helps organisations to achieve long-lasting success. I've written all its sales and course communications, as well as its website copy www.tinder-box.co.uk

American Express® conducts frequent special promotions in conjunction with its merchandise partners. This direct mail piece is for the restaurant chain, Nando's.

Fresh, fabulously tasty Mexican cuisine. That's Chilango. I developed the tone of voice for this new London restaurant then wrote the point of sale material and website. Check out www.chilango.co.uk

When Sainsbury's Fresh Produce division was entering the 2008 Retail Industry Awards 2008 its entry needed to be direct, punchy and engaging.

This advertorial, which appeared in the Evening Standard, was aimed at women in their 40s and 50s, a potential source of new business for Nuffield Health.

Siemens recognises great service from its workforce with the annual Think Customer awards. This year, I wrote the literature to support its awards ceremony.

When 3Store @ Superdrug was launching its Jade Jagger instore promotion, I wrote this Heat magazine-style magazine, designed to engage and enthuse retail staff.

Crown Agents is one of the UK's leading international development agencies. This brochure targets governments in the developing world, outlining the agency's procurement services.

Virgin Direct's new age pension is designed to take the hassle and complexity out of pension buying. As such, this advertorial for the Evening Standard had to be direct, chatty and easy to understand.

Auto Trader provides extensive sales services for car dealers. This Point of Sale mini brochure is a leave-behind for salesmen.

Qatar Airways' Privilege Club is one of the world's most generous loyalty programmes. This guide was one of several communications I wrote to entice new members.

I've written a number of ads for P&O Ferries including these Christmas press ads.

FSP is a retail business consultancy. This brochure's innovative 'bar code' design and punchy copy has given the business a much-needed make-over.

This press ad is one of three promoting Core, a sports nutrition brand. The ads, which appeared in health and beauty and lifestyle magazines dispel the myth that nutritional supplements are only for body builders.

M&S commissioned me to write a series of instore food magazines that brought the food and customers' lifestyles together for the first time.

This newspaper ad is one of a series explaining in very clear, easy to understand language, the benefits of a new health insurance brand, HealthNow.

British Airways commissioned me to write a series of b2b mailers promoting new routes and new deals.

As an in-house copywriter for The Body Shop, I wrote copy for point of purchase, packaging and catalogues as well as editing a book for Anita Roddick, 'What Women Want'. This window poster appeared in stores throughout the UK.

Auto Trader is the UK's number one motoring channel. This mail shot, a variety pack of muffins, was sent to brand advertisers, and was designed to work in tandem with the tv ad campaign.


	Home Copywriting Work Samples Clients Creative Writing Contact Me Blog	Work Samples Following British Gas's new tv and press ad campaign, I've written brand tone of voice guidelines to ensure everyone promoting the energy supplier speaks with the same consistent voice. Business coaching consultancy, Tinder-Box is working with BP's training and development team. This booklet is a reminder to key players of what makes a great BP leader. In the year of the World Cup, FIFA is communicating its global development and game aspirations through its new strapline, 'For the game, for the world'. This direct mail pack reminds Amex cardmembers of the many benefits of owning an American Express® Card. Many American Express® cardmembers only use their cards for big item spend. Through leaflets such as this, the company is promoting the benefits of everyday use. This leaflet sets out Nuffield Hospital's facilities and expertise in a bid to attract valuable ‘business' from PCTs throughout the north of England. Tinder-Box is a business coaching consultancy that helps organisations to achieve long-lasting success. I've written all its sales and course communications, as well as its website copy www.tinder-box.co.uk American Express® conducts frequent special promotions in conjunction with its merchandise partners. This direct mail piece is for the restaurant chain, Nando's. Fresh, fabulously tasty Mexican cuisine. That's Chilango. I developed the tone of voice for this new London restaurant then wrote the point of sale material and website. Check out www.chilango.co.uk When Sainsbury's Fresh Produce division was entering the 2008 Retail Industry Awards 2008 its entry needed to be direct, punchy and engaging. This advertorial, which appeared in the Evening Standard, was aimed at women in their 40s and 50s, a potential source of new business for Nuffield Health. Siemens recognises great service from its workforce with the annual Think Customer awards. This year, I wrote the literature to support its awards ceremony. When 3Store @ Superdrug was launching its Jade Jagger instore promotion, I wrote this Heat magazine-style magazine, designed to engage and enthuse retail staff. Crown Agents is one of the UK's leading international development agencies. This brochure targets governments in the developing world, outlining the agency's procurement services. Virgin Direct's new age pension is designed to take the hassle and complexity out of pension buying. As such, this advertorial for the Evening Standard had to be direct, chatty and easy to understand. Auto Trader provides extensive sales services for car dealers. This Point of Sale mini brochure is a leave-behind for salesmen. Qatar Airways' Privilege Club is one of the world's most generous loyalty programmes. This guide was one of several communications I wrote to entice new members. I've written a number of ads for P&O Ferries including these Christmas press ads. FSP is a retail business consultancy. This brochure's innovative 'bar code' design and punchy copy has given the business a much-needed make-over. This press ad is one of three promoting Core, a sports nutrition brand. The ads, which appeared in health and beauty and lifestyle magazines dispel the myth that nutritional supplements are only for body builders. M&S commissioned me to write a series of instore food magazines that brought the food and customers' lifestyles together for the first time. This newspaper ad is one of a series explaining in very clear, easy to understand language, the benefits of a new health insurance brand, HealthNow. British Airways commissioned me to write a series of b2b mailers promoting new routes and new deals. As an in-house copywriter for The Body Shop, I wrote copy for point of purchase, packaging and catalogues as well as editing a book for Anita Roddick, 'What Women Want'. This window poster appeared in stores throughout the UK. Auto Trader is the UK's number one motoring channel. This mail shot, a variety pack of muffins, was sent to brand advertisers, and was designed to work in tandem with the tv ad campaign.