Copywriting
Copywriting is not a science but it is a skill. Get it right and you'll boost your profits and build a meaningful relationship with your clients. If you're on the fence about whether you think you need a copywriter, here's some food for thought.
Everyone can write. They can't or at least they can't effectively. Bad copy is a waste of money. It won't get the results you want and it won't do a lot for your reputation either.
People won't carry on reading if they're not getting the message. You've got to grab their attention - not give them an excuse for a snooze!
A picture paints a thousand words. We may be visually literate but the right words put together in the optimum way can be very persuasive, galvanising your customers into action.
I write just about anything for anyone (within reason; I don't work for terrorists or tobacco companies). My clients range from international design consultancies, advertising agencies and multi-nationals right down to SMEs and one-man bands.
The quality of my copy will depend on the quality of your brief. I need to know what your message is and what makes your customers tick. Most importantly, I need to know what makes you special.
I write long copy, ad copy, straplines and headlines. I can work in-house, as part of a creative team or alone from my own office. Oh, and if you want to keep costs down and you've got existing copy, I can edit and refresh it for you.
