The first thing you need to know is who you are as a brand. What makes you you. I can help you name your brand and then define its DNA, creating the stories that you use to talk about it. When you boil it down, brand strategy is all about creating an irresistible personality that your customers can connect with. You don’t need lots of words for that, just the right words.
Tone of voice
How does your brand sound when it talks? Does it reflect who you are and speak meaningfully to your customers or is it all blah, blah, blah? I can analyse your brand personality and translate who you are into how you speak. I create easy to follow verbal guidelines that will enable everyone working with your brand to produce consistent and powerful communications. I also run writing workshops with internal teams, coaching them so they can write more effectively.
Good copy is made up of two things: great style and great content. The way I write is defined by your brand tone of voice, and the content will depend on what messages you want to communicate. But the first thing I need to do is come up with a big idea that will form the focus of your communication and maximise its impact. I write everything from ads and direct mail to websites and digital communications, scripts and straplines, pack copy and brochures. Long or short, my copy is always succinct and easy to understand. After all, no-one likes waffle.